CULTURAL AND CONTEXTUAL ADAPTATION OF TERMINOLOGY IN DIGITAL MARKETING

Authors

  • Mirova Nargiza Saifullaevna Director of a specialized boarding school in the book district

Keywords:

digital marketing, terminology, cultural adaptation, semantic nuances, misinterpretation, word choice, contextual adaptation, linguistic analysis, global markets, local markets, artificial intelligence, brand image, marketing strategy, cultural sensitivity, translation errors

Abstract

This article explores the semantic nuances of terminology and the risks of misinterpretation in digital marketing. It analyzes the different interpretations of words and phrases across cultures, the failed campaigns caused by poor word choice, and the linguistic analysis techniques to avoid such mistakes. The article emphasizes the importance of choosing the right terminology for successful marketing strategies in global and local markets and discusses the future role of AI-powered analytical tools.

References

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.

Ryan, D. (2020). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (5th ed.). Kogan Page.

De Mooij, M. (2018). Global Marketing and Advertising: Understanding Cultural Paradoxes (5th ed.). SAGE Publications.

Statista. (2025). Global social media usage statistics. Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/.

Ibragimov J.Y., The study of word combinations in formal linguistics. National Information Agency of Uzbekistan - UZA electronic magazine. 2022. Issue 10. - B. 108-112. (10.00.00. Resolution of the Presidium of the OAK dated February 28, 2019 No. 262/9.2).

Ibragimov J.Y., The term collocation in world linguistics and its study. FarSU. Scientific reports. Scientific journal of Fergana State University. 2022. Issue 4. – P. 123-126. (10.00.00. No. 20)

Downloads

Published

2025-08-10

How to Cite

Mirova Nargiza Saifullaevna. (2025). CULTURAL AND CONTEXTUAL ADAPTATION OF TERMINOLOGY IN DIGITAL MARKETING. Ethiopian International Multidisciplinary Research Conferences, 134–138. Retrieved from https://eijmr.org/conferences/index.php/eimrc/article/view/1245

Issue

2025: Ethiopian International Multidisciplinary Research Conferences

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.