THE IMPORTANCE OF GREEN ECONOMY STARTUPS IN THE SUSTAINABLE DEVELOPMENT OF THE CREATIVE ECONOMY

Abstract

This thesis provides an in-depth analysis of the importance of green economy startups in the sustainable development of the creative economy. First, the theoretical foundations of the concepts of creative economy and green economy, the principles of their mutual compatibility are considered. It also covers in detail how startups bring economic, social and environmental benefits, and how they combine creativity and innovation. Throughout the work, examples are given from the perspective of digital technologies, current global trends and the competitive environment. The final part focuses on the mechanisms for supporting these startups, in particular, public policy and private sector investments, as well as cooperation with international organizations. As a result, this thesis proves that in ensuring the sustainable development of the creative economy in the future, not only through green economy startups, but also as an important catalyst for changing public consciousness, popularizing innovations and fully realizing human potential.