COMPARISON OF SLOGANS IN CULTURAL PARADIGM IN UZBEKISTAN AND ENGLISH ADVERTISEMENTS

Authors

  • Ilkhamov Bohodir Bakhtiyorovich 2nd year PhD student at Tashkent State University of Uzbek Language and Literature

Keywords:

advertising, slogan, cultural paradigm, Uzbek advertising, English advertising, linguistic analysis, communication.

Abstract

 This article analyzes slogans used in Uzbek and English advertisements based on cultural paradigms. The differences in values, mentality, language specificity and advertising strategies inherent in both cultures are analyzed comparatively. Through a comparative approach, the impact of advertising slogans on the consumer and their relevance in the cultural context are revealed.

References

Hall, E.T. (1976). Beyond Culture. Anchor Books.

Hofstede, G. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations.

Cook, G. (2001). The Discourse of Advertising.

Karimova, D. (2020). “Linguistic Features of Advertising Language”. Journal of Uzbek Linguistics.

Jumanazarov, A. (2019). “The Role of Cultural Adaptation in Advertising Texts”. Philology and Language Teaching.

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Published

2025-07-04

How to Cite

Ilkhamov Bohodir Bakhtiyorovich. (2025). COMPARISON OF SLOGANS IN CULTURAL PARADIGM IN UZBEKISTAN AND ENGLISH ADVERTISEMENTS. Ethiopian International Multidisciplinary Research Conferences, 665–666. Retrieved from https://eijmr.org/conferences/index.php/eimrc/article/view/1086

Issue

2025: Ethiopian International Multidisciplinary Research Conferences

Section

Articles

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